myfresh™ is a new, innovative product that delivers more targeted air freshening in small, personal spaces. Unlike traditional air fresheners with inefficient bursts of spray that overpower spaces, myfresh™ is motion-activated, releasing just the right amount of clean fragrance on-demand, right at the source. Our proprietary dry fragrance inserts emit a pleasant scent, powered by our small, high-velocity fan. myfresh™ reduces fragrance overload, nasal fatigue, and aerosol residue, for a better user experience.