Easy Fresh provides consistent freshness for 30 days. The cover contains 2 to 3 times more fragrance than gels or metered aerosols, while the motor driven fan moves the air freshener further than a typical passive system. Easy Fresh is powered by a smart chip that controls the fan consistently, turning it sparingly in week one, and gradually turning more frequently until week four when it runs constantly. This technology ensures your space smells fresh and clean from day one to day 30. Maintenance is easy, with LED and audible reminders and a push button cover for quick removal and replacement. Easy Fresh refills are part of Fresh Product's closed-loop recycling program and are 100% recyclable.