Tackle unpleasant grease and stubborn, stuck-on food with the power of a plant-based dishwashing soap. Formula is made without parabens or phthalates. Contoured shape for easy grip-ability. Streamlined body plus pump uses 35% less plastic than previous packaging. Pleasant scent leaves dishes smelling great. Cruelty free formula. Tested by people, not on animals. Proudly doing business with a purpose.